LinkedIn Benchmarks for B2B

LinkedIn Benchmarks for B2B | Insights from 100+ Marketing Teams
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Google Adpilot

Target. Train. Track. Google Ads re-engineered for ABM.

Skip wasted spend and random leads. Run campaigns that target the right accounts, train Google to optimize for ICP accounts, and track real impact — so you win more high-ACV deals.

Book a demo
Book a demo
Try for free
Try for free

1000+ GTM teams trust Factors to scale pipeline.
Now, it’s your turn.

4.5 stars

"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

Pinja Dodik,

Head of marketing, Swarmia

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”

Shane Poyar,

Growth marketing and ops, Descope

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Saurabh Wahegaonkar, Demand Gen Lead,

AudienceView

“Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel."

Daniel Michan,

Senior head of digital marketing, Akeyless

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Scaling Google Ads, but losing efficiency?

“I’m tired of paying for junk, non-ICP clicks”

Without the right targeting, tracking, and reporting,
 marketers are:

Targeting broad audiences and wasting budget on low-fit clicks

Not sending quality signals back to Google, so it optimizes for the wrong leads

Not understanding how channels influence one another

But you can solve it all with Google AdPilot by Factors!

Without AdPilot

  • Budget keeps going to job seekers, competitors, and random SMBs.
  • Too hard to set up conversion feedback properly
  • Can’t bid on broad keywords without tanking efficiency
  • No visibility into which keywords or Ads actually drive revenue

With AdPilot

  • Ads reach only high-intent, ICP-fit accounts
  • Train Google AI with richer, high-volume conversion feedback
  • Bid on broad keywords, but only when it’s your ICP.
  • Full-funnel attribution shows which keywords and Ads influence pipeline

"Before AdPilot, nearly 50% of our Google Ads spend went to non-ICP accounts. That meant wasted budget and poor conversion signals back to Google. With AdPilot, we can focus only on our ICP accounts, the ones most likely to convert, and feed Google the right data to optimize for high-value deals."

Mansi Peswani

Demand Generation Lead at Factors.ai

See how Factors works
Take A Tour of Factors

Run better Google Adswith Factors

Precise Audiences That Don’t Waste Budget

Retarget only ICP accounts and high-intent visitors, not random traffic. Sync them directly to Google Ads to run campaigns across search, GDN, and YouTube.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Scale Into Broad Keywords without tanking efficiency

Broad keywords usually attract junk leads. With Factors, you can safely expand keywords. Ads reach only ICP accounts, not random searchers.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Train Google’s AI better with up to 3x more conversion feedback

Factors captures more GCLIDs, enriches them with account data, and sends values for every conversion from clicks to deals. Google gets richer feedback and optimizes faster.

See Which Accounts Paid Search Brings In

See which accounts visit from paid search, even without a form fill. Get firmographics, intent, and engagement data so sales can reach out promptly.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Know What Your Buyers Search For

See the exact terms your ICP accounts search before visiting your site. Tie those keywords to pipeline impact—not just clicks.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Understand Paid Ads in the Bigger Picture

Google Ads don’t work in isolation. See how Google Ads influence direct and organic traffic, what pages accounts explore before converting, and how Ads influence other channels.

“Saved 2x of my time by providing accurate insights & easy to use dashboards to access Klenty's metrics.”

Gowthami Vasu, Growth marketing, Klenty

Enterprise-
Grade Security

We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.

GDPR
Compliant

ISO 27001

SOCII Type 2

FAQs on Google AdPilot by Factors

What is Google Enhanced conversions?

Enhanced Conversions let you send more accurate conversion data (like hashed email, phone, or form fills) back to Google. This helps Google’s AI optimize campaigns better, even when cookies or tracking are limited.

Why is sending high-value feedback important?

Google is now pushing for auto-bidding campaigns powered by its AI. But Google can only optimize based on the signals you send.

If you don’t distinguish between a high-value lead and a low-value lead, Google treats them the same. An MQL from SMB is not equal to an MQL from an enterprise company.

With Factors, you send values with every conversion – from clicks to deals, back to Google.

That way, Google learns which accounts and leads truly matter, and you get high-ACV leads.

How long does it take to setup enhanced conversions in Factors?

Most teams get it live in under an hour. Factors plugs directly into your Google Ads, so you don’t need custom code or manual mapping.

Does this comply with Google’s data and privacy rules?

Yes. Factors uses Google-approved Enhanced Conversion APIs, with secure hashing and strict adherence to Google’s data privacy policies.

I already have Google conversions set up. How is this better?

Standard conversions tell Google “a lead happened.” Factors goes further:

  1. It captures up to 3x more conversion signals. More feedback = better training.
  2. It tells Google which account, what stage, and how valuable it is. That way, campaigns optimize for revenue-driving accounts, not random leads.

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Do you offer a free trial?

Yes, we offer a 14-day free trial on our plans. You can check out our pricing page to learn more. 

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I have more questions!

We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how Factors can help you generate high-quality pipeline. 

PS: Factors can do a lot more!

Account Intelligence

Identify accounts and unify intent signals in one dashboard

LinkedIn AdPilot

Maximize ROI from every LinkedIn Ad dollar

Sales Intelligence

Reach prospects and close deals faster with AI agents

Ace your Google Ads game with Factors

Speak to our team today
Speak to our team today
Talk to Factors.ai Agent
Talk to Factors.ai Agent