LinkedIn Benchmarks for B2B \| Insights from 100+ Marketing Teams

LinkedIn Benchmarks for B2B | Insights from 100+ Marketing Teams
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Account Intellegence

Unify cross-channel intent signals, in one place

Identify companies visiting your website, integrate holistic GTM data, and capture intent signals from (nearly) anywhere under the sun.

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Try for free
Try for free

1000+ GTM teams identify and close high-intent buyers. Now, it’s your turn.

4.5 stars

"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

Pinja Dodik,

Head of marketing, Swarmia

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”

Shane Poyar,

Growth marketing and ops, Descope

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Saurabh Wahegaonkar, Demand Gen Lead,

AudienceView

“Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel."

Daniel Michan,

Senior head of digital marketing, Akeyless

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Turn signals into sales

Know which companies are in-market for your business

Reveal more than 75% of anonymous traffic

Identify accounts visiting your site with waterfall enrichment across multiple providers. Enrich accounts with geography and job titles to pinpoint up to 30% of people who likely visited.

Capture buying intent, from far and wide

Collect account-level intent signals from LinkedIn, Google, Meta, and Bing ad campaigns. Collect buyer intent from G2 product, category, and review pages. Import third-party intent data from any source like Gartner, TrustRadius, and more

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Map out the buyer journey, end-to-end

Achieve a bird’s-eye view of account and user-level engagement, from awareness to deal won. Aggregate winning paths and drop-off points to drive conversions.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Stay top of mind for highly engaged accounts

Prioritize the right accounts in sales outreach and ad campaigns, using predictive scores based on intent, engagement, and fit.

25%

Increase in
LinkedIn Ads ROI

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30%

Increase in Avg deal size

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15%

pipeline generated through Factors in a quarter

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35%

pipeline influenced by G2 and Factors

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2.5x

surge in sales email engagement

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Got questions? We got answers

Can I see which person visited my website?

No, Factors does not offer person-level identification. However, with user geography and job title filtering, we help you pinpoint which person likely visited your site.

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How long does onboarding take?

Onboarding takes about 30 minutes, and it’s easy as 123! Simply follow the self-serve instructions or talk to sales. 

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Do you offer a free trial?

Yes, we offer a 14-day free trial on our plans. You can check out our pricing page to learn more.

I have more questions!

We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how Factors can help you 2x your sales and marketing ROI. 

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Move buyers down the funnel faster with Factors

Speak to our team today
Speak to our team today
Talk to Factors.ai Agent
Talk to Factors.ai Agent