LinkedIn Benchmarks for B2B | Insights from 100+ Marketing Teams

LinkedIn Benchmarks for B2B | Insights from 100+ Marketing Teams
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Sales Intelligence

Close more deals, faster.

Get the clarity, context, and tools you need to spend less time researching and more time selling, so you hit quotas efficiently.

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Book a demo
Try for free
Try for free

1000+ GTM teams trust Factors to scale pipeline.
Now, it’s your turn.

4.5 stars

"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

Pinja Dodik,

Head of marketing, Swarmia

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”

Shane Poyar,

Growth marketing and ops, Descope

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Saurabh Wahegaonkar, Demand Gen Lead,

AudienceView

“Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel."

Daniel Michan,

Senior head of digital marketing, Akeyless

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Trying to hit big quotas with signals that only add noise?

You know intent data’s supposed to help

But instead, you’re stuck updating CRMs, and manually researching every account. The result:

Chasing accounts that won’t convert

Hours lost digging through data

Losing deals because of delayed follow-ups

That changes with Factors!

Without Factors

  • Guessing which accounts deserve attention
  • No clue when to reach out, or what to say
  • Hours wasted piecing together research
  • One contact ghosts, deal stalls

With Factors

  • Auto-updated account lists with clear priorities
  • Instant alerts with context + next best action
  • AI-powered account research, delivered where your team works
  • Buying committee surfaced for easy multi-threading

“Our sales team tells us that after they started using intent signals in their outreach, they’ve faced little to no resistance in talking to prospects. They don’t have to spend time setting up context.”

Guneet Singh

Senior Product Marketing Associate at Squadcast

See how Factors works
Take A Tour of Factors

The system behind more efficient selling

Know the right accounts and contacts instantly

Find high-intent accounts, surface decision-makers, and see engagement history, so reps know exactly who to reach and why.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Focus on accounts that matter most

Prioritize accounts with predictive account scoring. Get instant alerts when key accounts engage, return after being lost, or show signals that indicate they’re ready to buy.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Cut manual, repetitive work

Automatically update CRM, trigger follow-ups, and run engagement sequences across your tools, so reps spend less time on ops.

“At Squadcast, we leverage Factors to add that layer of intent and signal to sales so that they can save some time reaching out to the right accounts rather than going out in the dark.”

Annusuya Kannbiran, Squadcast

Arm your AEs with full deal context

Give AEs a complete view of their accounts. Surface relevant contacts, and provide next-step recommendations, so they can multi-thread effectively and move deals faster.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Turn marketing signals into coordinated sales action

Track account engagement across marketing touchpoints and make sure your sales team reaches out to every buyer at the right time.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Enterprise-
Grade Security

We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.

GDPR
Compliant

ISO 27001

SOCII Type 2

Got questions? We got answers

Can Factors work with our existing tools?

Yes. Factors workflows are designed to integrate seamlessly with the tools your team already uses, making adoption fast and hassle-free.

What services do you offer in GTM Engineering?

We help you pick the right tools for your GTM stack and set up complex workflows. You just need to commit to using them. Everything else is handled by our team.

Does Factors provide person-level identification?

Factors focuses on account-level identification. But with custom workflows, you can integrate with tools like Rb2b or Instantly to get person-level context when needed.

Why choose Factors over other platforms?

Factors, combined with our GTM Engineering services, gives you a fully flexible and customizable setup. Unlike rigid platforms with limited signals, you can connect Factors with tools like Clay or Cargo for alerts and research tailored specifically to your context.

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Do you offer a free trial?

Yes, we offer a 14-day free trial on our plans. You can check out our pricing page to learn more. 

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I have more questions!

We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how Factors can help you generate high-quality pipeline. 

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Ready to get started?

Speak to our team today
Speak to our team today
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Talk to Factors.ai Agent