LinkedIn Benchmarks for B2B

LinkedIn Benchmarks for B2B | Insights from 100+ Marketing Teams
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LinkedIn AdPilot

Maximize ROI from every LinkedIn Ad dollar

Make LinkedIn ads work for you. Build precise audiences, run intent-driven campaigns,
send quality conversion signals, and track true influence and ROI.

Book a demo
Book a demo
Try for free
Try for free

1000+ GTM teams have optimized their LinkedIn Ads. Now, it’s your turn.

4.5 stars

"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

Pinja Dodik,

Head of marketing, Swarmia

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”

Shane Poyar,

Growth marketing and ops, Descope

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Saurabh Wahegaonkar, Demand Gen Lead,

AudienceView

“Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel."

Daniel Michan,

Senior head of digital marketing, Akeyless

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

“
Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai

Kris Wojcik
Senior Performance Marketing Manager,

Adconversion

Confused by LinkedIn Ads?

“LinkedIn Ads are expensive”

Without the right tools or data, marketers are:

Running a blanket strategy for all accounts on their list

Stuck updating their account lists manually

Struggling to show how LinkedIn is actually bringing revenue

You can solve it all with LinkedIn AdPilot

Optimize and scale intent-based LinkedIn Ad campaigns that get results.

Without AdPilot

  • Stale account lists
  • Uneven ad impression distribution
  • No clarity on LinkedIn’s impact on pipeline
  • No direction on how to optimize future campaigns

With AdPilot

  • Auto-updated Intent-based ad targeting
  • Impression pacing to reach more accounts with the same budget
  • Show more ads to sales-ready accounts
  • Know how LinkedIn Ads influence your pipeline.
  • Conversion API to optimize campaigns based on conversion feedback

With Factors, our LinkedIn Ads went from a guessing game to a laser-focused strategy. They integrated view-through data and engagement metrics, giving us deep audience insights for pinpoint targeting. This new found clarity boosted my confidence in ad spend, and the results were incredible.

Riley Timmins

Director of Marketing at Cacheflow

See how AdPilot works
Take A Tour of Factors

Run better LinkedIn Ads with Factors

Build audience lists without guesswork

Manually updating your campaign lists takes ages. Create and auto-sync intent-based audience lists to segment.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team
Lead at Hey Digital

Take control of your LinkedIn spend

The top 10% accounts take up ~80% of your ad impressions. Reach more accounts with the same budget by controlling the number of impressions and clicks per account.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Show more Ads to the right accounts

Align with sales to drive consideration for high-intent accounts. Show more impressions to sales-ready accounts and stay on top of their minds to convert them faster. 

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

"Impression control proved really transformative. We found how much further our budget could go and reached more accounts without overserving just a few large enterprises."

Shane Poyar

Growth Marketing Manager at Descope

Uncover the true impact of LinkedIn ads on revenue

No one clicks on LinkedIn ads, but we all see them. Analyze all the campaigns your audience viewed or engaged with and discover how they influenced activities from website visits to demo bookings to deal closures.

“We were able to attribute 30% more deals to LinkedIn Ads and decreased our 'unknown lead sources' (direct traffic, branded SEM, branded organic, etc..) from 30% to 10%”

Riley Timmins, Director of Marketing, Cacheflow

Know how LinkedIn Ads influence other channels

Find out how LinkedIn is performing in comparison to other ad channels and how ad-engaged accounts progress through the funnel.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Optimize campaigns at scale with LinkedIn CAPI 

Sync online and offline data to LinkedIn. Send back conversions and scale campaigns without relying on third-party cookies – in just a few clicks.

“If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here.”

Samir Asefi, Performance Marketing Team Lead at Hey Digital

Show me the ROI!

5x
Increase in LinkedIn Ad budget
30%
More deals attributed to LinkedIn
60%
Boost in pipeline

Why Factors over standalone tools

LinkedIn intent is just one piece of the puzzle. Your prospects engage with your brand across multiple channels: your website, email campaigns, outbound sequences, review platforms, and more.

Tie in all interactions and create a cohesive GTM strategy. With a unified view, precise targeting, messaging on point, your campaigns deliver quality pipeline faster.

Enterprise-
Grade Security

We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.

GDPR
Compliant

ISO 27001

SOCII Type 2

FAQs on LinkedIn AdPilot by Factors

Why is account-level frequency capping important for B2B?

The top 10% accounts in your account list eat up 80% of your Ad impressions. Account-level frequency capping ensures every account sees your Ad only a fixed number of times. This way, your aAd impressions are evenly distributed across your account list, helping you reach more accounts with the same budget.

How does frequency capping really work?

Inside Factors, you can control how many Ad impressions and clicks each account receives in a campaign. Once an account hits the set limit, it’s automatically excluded until the chosen time period ends—after which it’s re-included. You can also create advanced rules based on account intent, such as serving more Ads to sales-engaged accounts than to others.

How can view-through attribution improve my understanding of ad impact?

View-through attribution helps you see the impact of Ads even when someone doesn’t click on them.

It shows when an account viewed your ad, didn’t click, but later visited your site or took another valuable action. This gives you a fuller picture of your Ad’s influence—capturing brand awareness and influence on the buying journey that click-based metrics alone would miss.

How long does onboarding take?

Onboarding takes about 30 minutes, and it’s easy as 123! Simply follow the self-serve instructions or connect with our customer success team to kick-off for free.

Do you offer a free trial?

Yes, we offer a 14-day free trial on our plans. You can check out our pricing page to learn more.

I have more questions!

We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how Factors can help you 2x your sales and marketing ROI. 

PS: Factors can do a lot more!

Google AdPilot

Scale Google Ads efficiently with dynamic audience sync and enhanced conversion feedback

Analytics and Attribution

Analyze how different marketing channels are driving pipeline

Sales Intelligence

Reach prospects and close deals faster with AI agents

Ace your LinkedIn Ads game with Factors

Speak to our team today
Speak to our team today
Talk to Factors.ai Agent
Talk to Factors.ai Agent