# LinkedIn Benchmarks for B2B \| Insights from 100+ Marketing Teams

[Download the report](https://www.factors.ai/lp/linkedin-ads-benchmark-report)

## Factors.ai For Marketing Leaders

C-suite questioning marketing spend? We’ve got you.

Get complete visibility into the progress of your team’s goals and key metrics to easily identify pitfalls and pipeline opportunities.

## Trusted by 1000+ marketers across companies of all sizes.

4.5 stars

"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

**Pinja Dodik,**  
Head of marketing, Swarmia

## Your marketing spend is vanishing, and you don’t know why

You’re pouring thousands into LinkedIn Ads, Google Ads, email, events, and whatnot, yet can’t trace which channels are actually filling your funnel or moving ARR. Now your CXOs are pressing for proof, and every untracked click looks like wasted budget.

### Align sales and marketing

### Show which channels and touchpoints actually bring revenue

### Fast-track pipeline growth and deal closures

“Factors helped us identify a greater portion of our website traffic, gaining deeper prospect insights and engagement data. Automated workflows drive conversions, and ROI analysis fuels data-driven decisions.”

**Prajak Kumar Das**  
Marketing Analytics Lead at Multiplier

## Prove marketing impact better with Factors

### Identify what actually resonates with your ICP

Measure ICP traffic on your website and ad campaigns to ensure your marketing efforts are reaching the right audience. End the “marketing sends us trash leads” accusations.

### Improve paid marketing ROI

When you’re running ads, make sure they bring results. Leverage AdPilot to track and optimize your LinkedIn and Google ROI.

### Measure channel-wise performance

Get a clear view of how each paid and organic channels perform, and how they influence each other. Double down on what truly drives progression through the funnel.

**Anirhudh Sridharan**,  
Lead Pipeline Marketing, Everstage

### One view across the funnel

Segment accounts and track funnel from traffic to revenue; compare win rates, ACV, cycle length; and optimize proactively.

### Find out what’s causing account drop-offs

Measure and compare activities of converted vs non-converted accounts across key touchpoints and refine your marketing strategies to bridge the gap.

### Improve sales and marketing alignment

Track sales vs marketing engagement. Pass relevant accounts to sales for more targeted outreach, and show more ads to sales-ready accounts and stay top of mind.

## Integrations

Integrations that won’t make you scream into a pillow.

Great GTM only works when your tools work together—CRM, ad platforms, G2, Slack, all of it. With Factors, integrations are quick, flexible, and sturdy.

## Enterprise- Grade Security

We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.

Run marketing like a revenue-generating machine with Factors.