# LinkedIn Benchmarks for B2B \| Insights from 100+ Marketing Teams

[Download the report](https://www.factors.ai/lp/linkedin-ads-benchmark-report)

## Trusted by 1000+ GTM teams to scale pipeline. Now, it’s your turn.

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4.5 stars

**Pinja Dodik,**  
Head of marketing, Swarmia  
"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

**Kris Wojcik**  
Senior Performance Marketing Manager,  
Adconversion  
"Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai."

## Are you reaching the right accounts?

You’ve launched a great product, but do you know if you’re reaching your ICP? Do you know how prospects are engaging with your brand?

### Identify accounts visiting your website

### Offer 360° view of buyer journey

### Segment and prioritize high-intent buyers

### Showcase ROI of your sales and marketing efforts

**Praveen Rajaretnam**  
Head of Product Marketing, Drivetrain  
"With Factors.ai, we've transitioned from guessing games to precision targeting. We know who to target, backed by solid data. This has transformed Drivetrain's sales strategy, ensuring every step is informed and efficient."

### Stay on top of accounts that matter most

### Uncover website visitors with deanonymization

Factors reveals more than 75% of accounts visiting your site and provides firmographic and engagement data, so you know who’s interested and what they care about.

### Get a bird's-eye view of buyer engagement

Our timeline views show you exactly how buyers are engaging with your brand, be it ads, content, events, you name it.

### Prioritize high-intent accounts

Segment and classify accounts based on intent with our custom account scoring feature. Mark accounts by 'Hot', 'Warm', and 'Ice', and focus on reaching the right accounts.

### Tailored workflows to your GTM tech stack

Turn your tech stack into a revenue generator. We build done-for-you custom workflows with clay, make.com, and more to automate all manual, time-consuming tasks.

**Rakesh M** - Senior Marketing Specialist, Discover Dollar  
"Their support has made a real difference. They’ve helped us structure segments more effectively, set up workflows to support our team, and made it easier to direct the right accounts to the right places. It’s improved how we work across the board."

### Simplify GTM reporting with custom dashboards

Find out if your sales and marketing efforts have an impact or are a hit-and-miss. Create custom reports that show you how your campaigns are performing.

## Integrations

Integration minus the frustration

Factors offers a push and pull integration. Capture data from all ad platforms and send out relevant account information to maximize the effectiveness of your campaigns.

## Enterprise-Grade Security

We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.

## Turn interested prospects into pipeline with Factors

[Speak to our team today](https://www.factors.ai/book-a-demo)