# LinkedIn Benchmarks for B2B

## Factors for Demand Generation Managers

Under pressure to generate quality pipeline? We’ve got you.

Optimize and scale demand gen with AI agents. Shift budgets to campaigns that actually move your ICP down the funnel. Delivering a high volume of quality leads to sales.

## Trusted by 1000+ GTM teams across companies of all sizes.

4.5 stars

"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

**Pinja Dodik,**  
Head of marketing, Swarmia

"Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai"

**Kris Wojcik**  
Senior Performance Marketing Manager,  
Adconversion

“Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why.”

**Shane Poyar,**  
Growth marketing and ops, Descope

“We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors.”

**Saurabh Wahegaonkar,**  
Demand Gen Lead,  
AudienceView

B2B buying journeys start anonymously. By the time a lead surfaces, they’ve already made up their minds. And as you’re left trying to run convincing campaigns and telling sales to reach out, they’ve disappeared.

## Unmask hidden buyers before they vanish.

## Orchestrate campaigns for every stage of the buyer journey.

## Personalize sales outreach at scale in real-time.

### Visualize exactly how your campaigns contribute to pipeline.

“Factors is deeply integrated into our stack. We rely on it for our ads and orchestrating engagement across the entire funnel. Plus, our sales team knows exactly who’s engaging with us. It helps us clearly understand our users, their actions, and journey across our digital footprint."

**Shane Poyar**  
Growth Marketing and Operations Manager, Descope

## Finally, a better way to scale demand gen

### Account intel at your fingertips

Know what your buyers are doing online. Identify more than 75% of accounts visiting your website through waterfall enrichment and capture intent signals from multiple sources.

### Don’t lose potential revenue to form abandonment

Seeing prospects show interest but not fill out forms? Add these accounts to retargeting campaigns and pass them to sales so you remain top of mind.

### Automatically get dynamic account lists

Factors agents auto-update your audience lists based on real-time intent. No manual work, just precision targeting every time.

"With Factors, we’re finally able to run highly targeted LinkedIn ads backed by real intent data. It’s helped us segment accounts intelligently and prioritize the right audiences—something we couldn’t do before.”

**Saurabh Wahegaonkar**,  
Director of Demand Generation at AudienceView

### Take control of your LinkedIn Ad spend

The top 10% of accounts consume ~80% of your ad impressions. This means lower effective reach, brand awareness, and pipeline.

### Show more ads to sales-ready accounts

Identify accounts engaging with your sales team and show more ad impressions to accelerate the sales cycle.

### Get higher-quality leads from LinkedIn and Google Ads

Train ad platforms to think in pipeline. Send rich and high-volume conversion feedback to refine and scale campaigns.

### Set up AI alerts to target high-intent prospects instantly

Want to win your potential buyers before your competitors do? Set up AI alerts for form-fill drop-offs, ICP website visits, and more to drive consideration.

### View campaign impact more clearly than ever

You run great campaigns, make sure leadership knows the great results they bring. No more sweating bullets during your monthly reporting calls.

“We were able to attribute 30% more deals to LinkedIn Ads and decreased our 'unknown lead sources' (direct traffic, branded SEM, branded organic, etc..) from 30% to 10%"

**Riley Timmins**,  
Director of Marketing at Cacheflow

### Create content your buyers actually want

Discover what interests your buyers and refine your organic marketing strategy. Publish relevant content and send the right enablement assets that seal the deal faster.

## Integrations

Factors offers a push and pull integration. Capture data from all ad platforms and send out relevant account information to maximize the effectiveness of your campaigns.

## Enterprise- Grade Security

We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence.

Run campaigns that win pipeline with Factors.