# LinkedIn Benchmarks for B2B ## LinkedIn AdPilot Maximize ROI from every LinkedIn Ad dollar Make LinkedIn ads work for you. Build precise audiences, run intent-driven campaigns, send quality conversion signals, and track true influence and ROI. ## 1000+ GTM teams have optimized their LinkedIn Ads. Now, it’s your turn. ### 4.5 stars **Pinja Dodik,** Head of marketing, Swarmia > "Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy." **Kris Wojcik** Senior Performance Marketing Manager, Adconversion > "Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai" **Shane Poyar,** Growth marketing and ops, Descope > "Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why." **Saurabh Wahegaonkar,** Demand Gen Lead, AudienceView > "We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors." **Daniel Michan,** Senior head of digital marketing, Akeyless > "Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel." ## Confused by LinkedIn Ads? ### Running a blanket strategy for all accounts on their list ### Stuck updating their account lists manually ### Struggling to show how LinkedIn is actually bringing revenue ## You can solve it all with LinkedIn AdPilot ## Optimize and scale intent-based LinkedIn Ad campaigns that get results. ### Without AdPilot - Stale account lists - Uneven ad impression distribution - No clarity on LinkedIn’s impact on pipeline - No direction on how to optimize future campaigns ### With AdPilot - Auto-updated Intent-based ad targeting - Impression pacing to reach more accounts with the same budget - Show more ads to sales-ready accounts - Know how LinkedIn Ads influence your pipeline. - Conversion API to optimize campaigns based on conversion feedback > "With Factors, our LinkedIn Ads went from a guessing game to a laser-focused strategy. They integrated view-through data and engagement metrics, giving us deep audience insights for pinpoint targeting. This newfound clarity boosted my confidence in ad spend, and the results were incredible." **Riley Timmins** Director of Marketing at Cacheflow ## Run better LinkedIn Ads with Factors ### Build audience lists without guesswork Manually updating your campaign lists takes ages. Create and auto-sync intent-based audience lists to segment. **Samir Asefi,** Performance Marketing Team Lead at Hey Digital > "If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here." ### Take control of your LinkedIn spend The top 10% accounts take up ~80% of your ad impressions. Reach more accounts with the same budget by controlling the number of impressions and clicks per account. > "Impression control proved really transformative. We found how much further our budget could go and reached more accounts without overserving just a few large enterprises." Shane Poyar Growth Marketing Manager at Descope ### Uncover the true impact of LinkedIn ads on revenue No one clicks on LinkedIn ads, but we all see them. Analyze all the campaigns your audience viewed or engaged with and discover how they influenced activities from website visits to demo bookings to deal closures. > "We were able to attribute 30% more deals to LinkedIn Ads and decreased our 'unknown lead sources' (direct traffic, branded SEM, branded organic, etc..) from 30% to 10%" **Riley Timmins** Director of Marketing, Cacheflow ### Optimize campaigns at scale with LinkedIn CAPI Sync online and offline data to LinkedIn. Send back conversions and scale campaigns without relying on third-party cookies – in just a few clicks. ## Show me the ROI! - 5x increase in LinkedIn Ad budget - 30% more deals attributed to LinkedIn - 60% boost in pipeline ## FAQs on LinkedIn AdPilot by Factors ### Why is account-level frequency capping important for B2B? The top 10% accounts in your account list eat up 80% of your Ad impressions. Account-level frequency capping ensures every account sees your Ad only a fixed number of times. This way, your Ad impressions are evenly distributed across your account list, helping you reach more accounts with the same budget. ### How does frequency capping really work? You can control how many Ad impressions and clicks each account receives in a campaign. Once an account hits the set limit, it’s automatically excluded until the chosen time period ends—after which it’s re-included. You can also create advanced rules based on account intent, such as serving more Ads to sales-engaged accounts than to others. ### How can view-through attribution improve my understanding of ad impact? View-through attribution helps you see the impact of Ads even when someone doesn’t click on them. It shows when an account viewed your ad, didn’t click, but later visited your site or took another valuable action. This gives you a fuller picture of your Ad’s influence—capturing brand awareness and influence on the buying journey that click-based metrics alone would miss. ### How long does onboarding take? Onboarding takes about 30 minutes, and it’s easy as 123! Simply follow the self-serve instructions or connect with our customer success team to kick-off for free. ### Do you offer a free trial? Yes, we offer a 14-day free trial on our plans. You can check out our [pricing page](https://www.factors.ai/pricing) to learn more. ### I have more questions! We’d love to help! Shoot us an email at [sales@factors.ai](mailto:sales@factors.ai) or book a demo to learn more about how Factors can help you 2x your sales and marketing ROI. PS: Factors can do a lot more!