# LinkedIn Benchmarks for B2B ## Google Adpilot Target. Train. Track. Google Ads re-engineered for ABM. Skip wasted spend and random leads. Run campaigns that target the right accounts, train Google to optimize for ICP accounts, and track real impact — so you win more high-ACV deals. ## 1000+ GTM teams trust Factors to scale pipeline. Now, it’s your turn. 4.5 stars **Pinja Dodik,** Head of marketing, Swarmia "Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy." **Kris Wojcik** Senior Performance Marketing Manager, Adconversion "Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai" **Shane Poyar**, Growth marketing and ops, Descope "Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why." **Saurabh Wahegaonkar,** Demand Gen Lead, AudienceView "We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors." **Daniel Michan,** Senior head of digital marketing, Akeyless "Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel." ## Scaling Google Ads, but losing efficiency? Without the right targeting, tracking, and reporting, marketers are: - Targeting broad audiences and wasting budget on low-fit clicks - Not sending quality signals back to Google, so it optimizes for the wrong leads - Not understanding how channels influence one another ## But you can solve it all with Google AdPilot by Factors! ### Without AdPilot - Budget keeps going to job seekers, competitors, and random SMBs. - Too hard to set up conversion feedback properly. - Can’t bid on broad keywords without tanking efficiency. - No visibility into which keywords or Ads actually drive revenue. ### With AdPilot - Ads reach only high-intent, ICP-fit accounts. - Train Google AI with richer, high-volume conversion feedback. - Bid on broad keywords, but only when it’s your ICP. - Full-funnel attribution shows which keywords and Ads influence pipeline. "Before AdPilot, nearly 50% of our Google Ads spend went to non-ICP accounts. That meant wasted budget and poor conversion signals back to Google. With AdPilot, we can focus only on our ICP accounts, the ones most likely to convert, and feed Google the right data to optimize for high-value deals." **Mansi Peswani** Demand Generation Lead at Factors.ai ## Run better Google Ads with Factors ### Precise Audiences That Don’t Waste Budget Retarget only ICP accounts and high-intent visitors, not random traffic. Sync them directly to Google Ads to run campaigns across search, GDN, and YouTube. ### Scale Into Broad Keywords without tanking efficiency Broad keywords usually attract junk leads. With Factors, you can safely expand keywords. Ads reach only ICP accounts, not random searchers. ### Train Google’s AI better with up to 3x more conversion feedback Factors captures more GCLIDs, enriches them with account data, and sends values for every conversion from clicks to deals. Google gets richer feedback and optimizes faster. ### See Which Accounts Paid Search Brings In See which accounts visit from paid search, even without a form fill. Get firmographics, intent, and engagement data so sales can reach out promptly. ### Know What Your Buyers Search For See the exact terms your ICP accounts search before visiting your site. Tie those keywords to pipeline impact—not just clicks. ### Understand Paid Ads in the Bigger Picture Google Ads don’t work in isolation. See how Google Ads influence direct and organic traffic, what pages accounts explore before converting, and how Ads influence other channels. ## Enterprise-Grade Security We keep your data and sanity intact. Factors is GDPR compliant, SOC 2 Type II certified, and ISO 27001 certified, so you can connect and scale with total confidence. ## FAQs on Google AdPilot by Factors ### What is Google Enhanced conversions? Enhanced Conversions let you send more accurate conversion data (like hashed email, phone, or form fills) back to Google. This helps Google’s AI optimize campaigns better, even when cookies or tracking are limited. ### Why is sending high-value feedback important? Google is now pushing for auto-bidding campaigns powered by its AI. But Google can only optimize based on the signals you send. ### How long does it take to setup enhanced conversions in Factors? Most teams get it live in under an hour. Factors plugs directly into your Google Ads, so you don’t need custom code or manual mapping. ### Does this comply with Google’s data and privacy rules? Yes. Factors uses Google-approved Enhanced Conversion APIs, with secure hashing and strict adherence to Google’s data privacy policies. ### I already have Google conversions set up. How is this better? Factors goes further: 1. It captures up to 3x more conversion signals. More feedback = better training. 2. It tells Google _which account, what stage, and how valuable it is_. ### Do you offer a free trial? Yes, we offer a 14-day free trial on our plans. ### I have more questions! We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how Factors can help you generate high-quality pipeline. PS: Factors can do a lot more!