# LinkedIn Benchmarks for B2B \| Insights from 100+ Marketing Teams

[Download the report](https://www.factors.ai/lp/linkedin-ads-benchmark-report)

## 1000+ GTM teams identify and close high-intent buyers. Now, it’s your turn.

**Pinja Dodik,**  
Head of marketing, Swarmia  
"Factors has become our go-to platform for managing all paid activity. The reporting has been super helpful. I can finally see how often converted accounts saw our ads and use that to guide our strategy."

**Kris Wojcik**  
Senior Performance Marketing Manager, Adconversion  
"Q1 2024 was our best quarter ever for meetings booked and conversions. We generated a significant number of high-quality leads through Factors.ai"

**Shane Poyar,**  
Growth marketing and ops, Descope  
"Factors is core to our stack. We use it for ads, full-funnel engagement, and giving sales clear visibility into who’s engaging and why."

**Saurabh Wahegaonkar,**  
Demand Gen Lead, AudienceView  
"We were able to identify and close a $45k deal in just 15 days. This was a big win we would’ve missed if it weren’t for Factors."

**Daniel Michan,**  
Senior head of digital marketing, Akeyless  
"Factors.ai helps us understand account behavior from awareness to closure. We have far more visibility of how our LinkedIn efforts influence different stages of the sales funnel."

## Turn signals into sales
### Reveal more than 75% of anonymous traffic
Identify accounts visiting your site with waterfall enrichment across multiple providers. Enrich accounts with geography and job titles to pinpoint up to 30% of people who likely visited.

### Capture buying intent, from far and wide
Collect account-level intent signals from LinkedIn, Google, Meta, and Bing ad campaigns. Collect buyer intent from G2 product, category, and review pages. Import third-party intent data from any source like Gartner, TrustRadius, and more.

**Samir Asefi,** Performance Marketing Team Lead at Hey Digital  
"If anybody does native targeting on LinkedIn, where they don't use an ABM list, they should really use a tool like Factors to avoid wasting ad spend here."

### Map out the buyer journey, end-to-end
Achieve a bird’s-eye view of account and user-level engagement, from awareness to deal won. Aggregate winning paths and drop-off points to drive conversions.

### Stay top of mind for highly engaged accounts
Prioritize the right accounts in sales outreach and ad campaigns, using predictive scores based on intent, engagement, and fit.

## Got questions? We got answers
### Can I see which person visited my website?
No, Factors does not offer person-level identification. However, with user geography and job title filtering, we help you pinpoint which person likely visited your site.

### How long does onboarding take?
Onboarding takes about 30 minutes, and it’s easy as 123! Simply follow the self-serve instructions or talk to sales.

### Do you offer a free trial?
Yes, we offer a 14-day free trial on our plans. You can check out our [pricing page](https://www.factors.ai/pricing) to learn more.

### I have more questions!
We’d love to help! Shoot us an email at sales@factors.ai or book a demo to learn more about how Factors can help you 2x your sales and marketing ROI.