# LinkedIn Benchmarks for B2B

[Download the report](https://www.factors.ai/lp/linkedin-ads-benchmark-report)

## Generate pipeline that actually converts

Here’s how:

- Capture intent signals and map the buyer journey
- Run targeted ABM on Google & LinkedIn
- Boost sales efficiency with AI alerts & workflows
- Measure impact across the funnel and scale what works

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## What our customers say

> "With Factors.ai, we've seen real results. It simplified our data, made our campaigns smarter, and boosted engagement. Simply put, it made our work more efficient and effective.”  
> **Anirhudh Anirhudh Sridharan**  
> Demand Generation Manager, Everstage

> "At Squadcast, we leverage Factors to add that layer of intent and signal to sales so that they can save some time reaching out to the right accounts rather than going out in the dark.”  
> **Annusuya Kannbiran**  
> Product Marketing, Squadcast

> "With Factors, it’s easy for us to prove the ROI of LinkedIn Ads, and in turn, the value of our services. Our clients gain confidence in their campaigns, see what’s working, and are more willing to scale their LinkedIn Ad spend."  
> **Samir Asefi**  
> Performance Marketing Lead, Hey Digital

> "Factors helped us identify contacts who had started to fill out a form but dropped off—and we were able to capture their details and follow up with them easily.”  
> **Chetan Harihar**  
> Marketing Lead, AutoVRse

> "Initially, we were excited about AdPilot and the ability to control ad impressions at the account level. But now, Factors has become our go-to platform for managing all our paid activity in one place.”  
> **Pinja Dodik**  
> Head of marketing, Swarmia

> "Factors gives me confidence to spend on Google Ads and LinkedIn ads, because I know I'm capturing everything. I can try things without the fear of negative consequences, as I know for a fact all traffic is being captured, analysed, and catalogued."  
> **Francisco Castro Santos**  
> Marketing manager, Apliqo

> "Getting geo data from Factors has been a game changer. I can find the right people instantly and personalize outreach that leads to real SQLs."  
> **Sai Samyuktha S**  
> SDR, Revenuehero

> "Their support has made a real difference. They’ve helped us structure segments more effectively, set up workflows to support our team, and made it easier to direct the right accounts to the right places. It’s improved how we work across the board."  
> **Rakesh M**  
> Senior Marketing Specialist, Discover Dollar