# LinkedIn’s Company Intelligence API: Prove Full-Funnel Impact with Factors

Discover how Factors.ai’s LinkedIn Company Intelligence API integration unifies paid and organic engagement for full-funnel impact.

## TL;DR

- LinkedIn’s Company Intelligence API surfaces company-level engagement from paid + organic, so you can finally see LinkedIn’s full-funnel impact.
- You get attribution that reflects how buying groups actually buy, not just last-click or one user’s activity.
- Plug it into Factors.ai to stitch signals into buyer timelines, map them to pipeline/CRM, and activate (alerts, routing, synced audiences) without CSVs.
- Here’s what you can do: Connect the integration → get insights from paid + organic efforts → sync audiences to LinkedIn Campaign Manager → turn on seller alerts → report at the company level.
- Measure success by looking at the influenced pipeline, conversion lift vs. non-engaged companies, time from first LinkedIn touch → first meeting/opportunity, and CPA as budget shifts to proven touchpoints.

## What is LinkedIn’s Company Intelligence API?

A way to capture **rich, company-level engagement** across **paid and organic** LinkedIn touchpoints such as: Paid Engagements, Organic Engagements, Organic Impressions, Paid Impressions, Paid Clicks and Paid Leads.

With LinkedIn’s Company Intelligence now integrated into Factors reports you can see how companies actually interact with your brand, attribute influence more accurately, and act on buying signals while interest is high.

> _“LinkedIn Ads is core to our marketing strategy, and the integration between Factors and LinkedIn gives us clear visibility into how both organic and paid touchpoints impact pipeline. It gives us confidence in deciding who to target and which campaigns should get additional investment.